Design Within Reach…Not!
Most of my friends like to joke that San Francisco-based Design Within Reach isn’t really within reach. The NYT Magazine confirmed this feeling this week, when it profiled Vessel, a design firm trying to move beyond its ubiquitous night lights. One of Vessel’s co-founders commented that he couldn’t get his product into DWR until it reached the appropriately high price point:
Barbeau says the retailer expressed interest in earlier Vessel products but told him they were “not expensive enough.” He adds, with a laugh, “Finally with the Luau we nailed it — by making the price really high.”
As an aside, instead of a new car, I am tempted to purchase a DWR airstream. If only I had a backyard to park it.